Blog Prompt #2 Multimedia Montage Project

So for my multimedia project, I have decided to join up with FOUR different groups in Thinkfinity. Four really? Isn't that a bit much? Well I truly don't hope so! My rationale for choosing to join this many groups, along with our own in our Multimedia thinkfinity group, is that I think the more resources you can have, the better.
Not one of these groups will answer all of the questions I may have about my project. I would shocked if they did. All of these groups will help me with questions, discussion boards, and getting general ideas and notions into my head as I move forward with our Multimedia Design Montage Project.

The groups I have joined are the following:
1.Blogging with Elementary Students
The reason why I choose this one is simple - I will be choosing to make my other blog my primary multimedia destination for my classes. Blogs are a great form of centralizing ideas and can be a hub for other things, including videos, text, still images, and audio. It will also help when increasing the digital literacy of my students. 

2. Using Multimedia for Education and Communication
Blogging isn't just about random people rambling (though they can be). They are gateways into collaborating. My students will be able to communicate with me and their fellow peers through the blog. I want to help increase the amount of communication and the types as well and I think this group would be great for that.

3. Integrating Technology into K-12 Classrooms
This one is a "no-duh" sort of group to join up with. I want to make sure my blog is better than what it is. Right now, it is a hallow shell of what I envision it to be and this group will help me with properly integrate the ADDIE model. 

4. Online Tools for Educators
Finally, really... do I really need to explain this one? What other things can I put on my blog to make it more interactive, more engaging, more , dare I say it, entertaining? How can I make it a classroom away from the classroom? Is there something I am doing wrong with my formatting? What else can be done to make this the best possible.




So, there you have it. I will be enhancing my blog with other tools and basically relaunching it. My hopes is that using the skills and knowledge learned via this class, I will be able to do it!

The power of Persuasion: Media Critique

So, for our first blog entry in this course, we are to choose a commercial and critically think about what the video is all about, the perspective of both the viewer as well as the creator. 


To take us back in history, which I will do from time to time (hey, I am a history teacher - we are people too!), persuasion and mass media outlets have gone hand in hand, well, since the start. There has always been someone, some group, or some agenda that is being pushed throughout time and the media and its outlets are fundamentally sound ways of getting that message out to large groups of people. Some of the ways that the message makers have used over the years are television, advertising, billboards, radio, the internet, newspaper, magazines, books, etc...

The use of persuasion is especially true during times of need. The kinds of persuasion used are often more overt. During times of war, companies were employed by the United States government to create, produce, and persuade millions of war time Americans into joining the army, buying war bonds, or rationing their food. And while we aren't in an official war time right now, persuasion is still being used but it is more subtle. There are messages there within but these messages aren't always as straight forward as "buy this" or "get that." In fact, many messages have been diluted with political, racial, or gender messages reinforcing the status quo or trying to buck those trends. 


For example, modern companies, even Starbucks coffee, are trying to send persuasive messages home. 
Here is the video I choose: 




To help understand what that "bubbly" video was all about (sorry, couldn't help it!), let's break it down into four categories. 


1) Analysis. What is the purpose of this video? What version of reality is it selling? 


The commercial for Starbucks iced coffee is trying to sell their product. Which by the way, if anyone has ever had it, is quite delicious and I'm pretty sure they didn't need this video to sell it in the first place. The video starts off with a girl going to get a drink from a fridge and when she does, all of the men in the video turn into Michael Buble. So, what they are trying to sell its consumers is an alternate reality! They are trying to say that if you drink their products, life will get better, days will seem sunnier, and all of your worries will go away. Plus, people will notice you and great songs will be sung in th the background.


2) Audience. Who is the intended audience of this video? Through whose eyes or 
perspective is information conveyed? Why? 


The audience for its video is clearly coffee drinkers and for those who want refreshment. To break it down even further, it seems they are trying to go after women who work in particular. You can see this through the fact that the video is about a working women in an office building. I know that Michael Buble is in the background taking the face of all of the male characters in the video, including a co-worker, a flower delivery guy, and two window cleaners but he is not the audience. He is the end to the means of the product. 


3) Representation. How are the people/figures in this video portrayed? Why do you 
believe they have been singled out? Whose voices are not being represented in this 
text? 


The working women is clearly happy with her work, both before and after the drink. When she takes a sip of the drink her spirits are lifted though. She has been singled out because Starbucks wants to be seen as a gender friendly company. They want to infringe on the female consumer and have them buy their iced drinks, which they may believe to be have feminine qualities. The males in the video all turn into singing people with the same face. This could be a slight against males in the workplace but I don't think it was meant to be. 


Also, who were those flowers truly for!? She just stole one!


4) Design. From the perspective of a video producer, discuss what you think are some of 
the most important design decisions used in creating this ad. Why do you think this 
specific medium was used to market this product? 


The obvious one is the use of Michael Buble. He is the video. If you just had his song in the video, it would not be as successful. His persona and his reputation are good for Starbucks, he is seen as a good person and someone who is a great reputation as well. Women also love him! There is a wonderful correlation between him and the drink - they want women to love to the drink. The medium was used to market the product because they believe working class women will buy it and hence, continue to be cheery and successful. 

For fun, here is the other video I was going to choose but I didn't want to break it down because I love it too much. That was totally me as a kid!

Multimedia Design - My Introduction Video

And we go ... again! Back to the blog. I'm sorry it has been so long since my last entry but alas, here I am, back in the digital flesh; and boy, do we have some things to talk about.


For one, I have started my journey to getting my Technology Education certificate! In doing so, I will be using the blog... a lot! One of the classes I am taking, Multimedia Design for Educators, we be very, very interesting and safe to say, right up my alley. 


For starters, we had to create a multimedia introduction. Believe it or not, I have never created a YouTube video before. I mean, I know how to take a video, edit one and the like but I never got around or into the sharing aspect. I always thought that the videos were a bit too personal and I would think it to be strange that random strangers could find my videos on the web. Well I got over my fear and created a pseudo video presentation by using the Audacity podcast maker, Windows Movie Maker and YouTube. It was sooo much easier that I thought it would be and I am glad I did it. It will make the next few very easy. 


So, with out further ado, here it is!