So, for my next Art School adventure, I decided to redesign an old flyer I had for my Table Tennis Club at school. It was basic, boring, and non-inviting.
What I tried to do was to center the focus on a few key points and have the flow of the picture move towards the pictures and then the dates of when the club will be held.
2 comments:
Hi Tim, you are in the same boat as me with redesigning flyers to make them more appealing to the audience. I, too, relied heavily on wordy text, now learning that this loses the reader (or doesn't even attract them in the first place!) Your reinvention is a huge improvement. The graphics are great and the color scheme is both masculine and feminine, attracting a diverse group os students. Not sure if you want to try, but I learned from someone at my office that text boxes also help with the design in these types of advertisements.
Hi Tim,
The "repetition" is already improving your work -- the redesign is a significant improvement over the first version of the flier. YES, wordiness is a death sentence for advertising of any kind. That has to be one of the worst sins to commit (though so many do!).
Nice job on the revamp!
Erica
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